Letterpress : a new crafting option

so, have you memorized the new Holiday Mini Catalogue yet??? hehehe, I know that you have! I think I had the mini memorized in 2 days, and the big catalogue memorized in a week from browsing it so often!! lol.
well, today, I wanted to talk to you and show you a video about a new product that is featured on the pg. 42 of the Holiday Mini Catalogue.
The product: Letterpress Plates
You will need the Big Shot machine (or other embossing machine) to use the Letterpress plates. The result you get is a DEBOSSED inked image. Noticed I said DEBOSSED and not emobossed. Embossed images mean that the image or design "pops out", Debossing is the opposite, the image/words/designs "go into" the cardstock.
Right now there are only 4 options to start with, and I am sure that there will be plenty more to come :)
Here is a video to give you an idea on this new product: